WHY IS TRADITION SO IMPORTANT

Let’s talk about culture, sentiments, patriotism and sincerity to the tradition, the past generations and emotions attached to it.  Wondering why keeping the respecting your culture is important? To be honest it represents you by forming the structure and foundation of our families and our society reinforcing values such as freedom, faith, integrity, a good education, personal responsibility, a strong work ethic, and the value of being selfless. No wonder why every country is proud of its culture and traditions. They help us to grow and develop. They help us to create the future we want to experience. They unite us. They bring us together as a nation.

ORIGINATION OF OUR NATIONAL DRESS 

Now, we wonder how shalwar kameez became our national dress, right? Let’s talk about it. The salwar kameez is believed to have originated from the costumes of the Mughals, who were the Muslim rulers of India. Which is something we should be very proud of? I mean, we were the rulers of the subcontinent at on point for 214 years. Originally the traditional dress of the Punjab region, the shalwar kameez gradually became popular among men and women throughout India. One of the most popular styles of Shalwar Kameez during that era was the Anarkali suit. It was considered to be one of the most opulent forms of the garment in the market. The Anarkali suit is characterized by a long kurta that flares out from under the waistline. It had a lot of rich embroidery work and was always considered synonymous to richness and grandeur. Many Mughal courtesans and members of the Royal family used to wear Anarkali suits because of their strong Persian influence.

Now when Pakistan came into being, it was declared as a symbol to unite Pakistanis as one. 

From 1947 to the present, the shalwar kameez remains an important part of Pakistan but the only thing that differentiates it is fashion adding spice to give Pakistani dresses a new look every wear.

TRADITION MEETS FASHION

Talking about men, who wear shalwar kameez on every what us, Pakistanis call the desi events, weddings, cultural festivals and not to forget that they wear it Almost every Friday! Pakistani men first wore plain white or off white or black shalwar kameez but with time their fashion needs lead to more colors, light and dark in materials like cotton which by the way is their all-time go-to fabric, then we silk which includes boski, double ghora boski, Arabic boski which is a very traditional dress and cultural, worn in events and festivals. Then we have satin, rayon, polyester, and many other options.

With the evolving fashion needs, the need for trusted fabric is getting much more important. Since the trends of online shopping have changed everything for the consumers, no matter how feasible it sounds, the scam has made it hard for customers to trust products. Now, imagine getting a warranty card of 101 days and a chance to check your products or even an exchange or return policy from a business that values customers this much? Yes, that’s Jeeva textiles for you. With the best quality fabric for every season with maximum customer satisfaction because for us, it’s all about YOU.